Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She ...

As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

This template will help make the process of creating your brand strategy much clearer and more effective. Step by step the template shows you how to put together a detailed and authoritative strategy ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for ...

Several D2C brands often find themselves questioning if they should prioritise brand marketing over sales or growth in the long run While it’s incredibly obvious to generate revenue as a business to ...

Mallary McKinney shares her retail-inspired marketing strategy and discusses the importance of creating a strong brand promise. Mallary McKinney leads UnityPoint Health's enterprise-wide marketing ...

B2B marketers today face multiple challenges, with two prominent issues taking the lead: (1) doing more with less and (2) achieving expanding pipeline targets. Fully 50% of B2B marketers in North ...

Sacha Weinberg has been appointed senior VP of global brand marketing and strategy at Nielsen. “Nielsen’s legacy in audience measurement is unparalleled, and this is an exciting moment to tell its ...

At Olectra Greentech, Anand Kumar will be driving brand salience, and aligning the marketing strategy with the company’s long-term business plans ...