March is here and in many places around the country, bass are in their prespawn phase. Of course, up here in Wisconsin we still have ice on the water, and down in Florida, bass are already on beds.

GREENSBORO — Two hundred miles from the ocean, scientists in Greensboro have come up with a big idea involving little fish. A tiny startup company that emerged from research done at the Joint School ...

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › To say I’m excited about forward-facing sonar lures would be an understatement. Earlier ...

I wouldn’t call it an accident, because I know months-to-years of planning and testing went into this bait. But a couple fortunate and random things happened at the right time which sent this very ...

Topwater baits are the most exciting way to catch largemouth and smallmouth bass. Find out why you should stock up on poppers, walking baits, ploppers, buzzbaits, and frogs for the best fishing days ...