CBS Brands Fall Line-Up ‘Comfort TV,’ Making Network A Feel-Good Destination

For the CBS brand, Comfort TV also goes hand in hand with giving back and spotlighting initiatives in which the network is ...

CBS Will Embrace ‘Comfort TV’ as It Rolls Out This Fall’s Primetime Marketing Campaigns

“We started to toy around with this a little bit last year, but really embrace the idea of of ‘comfort TV,'” said CBS ...