B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...

Thinking back to the early days of CRM and looking at the recent announcements by the major players, it is amazing to see the progress we have made when it comes to integration, platform ...

Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...

AI is reshaping distributor CRM — but only when backed by the right platform strategy. In this episode of the MDM Amplify ...

Salesforce and NetSuite are among the best CRMs in 2025. We compared their pricing, features and more to help you determine ...

Recently, one of the providers of a CRM platform that we sell issued an update to their terms of service. Here's what it said: You agree that (the software company ...

In my last column, I discussed how organizations are realizing the value of using CRM data across the enterprise. I gave a few examples of some interesting use cases, but many of you asked for a ...

Fragmented SaaS ecosystems are colliding with the rise of agentic AI and forcing a rebundling toward AI-native, unified ...

An underutilized customer relationship management (CRM) system--or one that cannot match its owner's expectations--will reflect poorly on both the vendor who sold it and the IT manager who authorized ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...