A survey has looked into celebrity endorsements for gambling brands, with 46% saying this makes brands “appear less authentic ...

Jennifer Lawrence says celebrities make no difference on how people vote. Is that true? The Oscar-winning "Hunger Games" star, 35, recently told The New York Times' "The Interview" podcast she has ...

Cameron Nakashima joins producer/host Coralie Chun Matayoshi to discuss how to spot fake celebrity endorsements, how they try to trick you, and how to avoid getting scammed. Cameron Nakashima is the ...

As we prepare for the 2023 gubernatorial elections, it is important to look at the power and pitfalls of celebrity endorsement in this context. The just-concluded 2023 election witnessed the dragging ...

Even if you haven't paid any attention to politics in recent weeks and months—very unlikely—you probably know of all the celebrities who lined up behind the two presidential candidates in the U.S.

A common practice in the marketer’s toolkit of persuasive tactics is the celebrity endorsement. Whether it’s Jennifer Aniston selling SmartWater or Matthew McConaughey convincing us that he actually ...

Remember when sneaker deals were just about putting your name on shoes? Michael Jordan’s $10 million deal with Nike was huge in the ‘90s. But then Shaquille O’Neal made his Dunkman logo worth billions ...