In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

The appointments to the newly created posts -- three hires from outside the company and one internal promotion -- were disclosed Wednesday in a note to some 2,600 channel partners from Paul Johnson, ...

Riedel Communications is expanding its Americas sales team by appointing Todd Gardner as channel manager, North America, and James Skupien and Ben Gabrielson as regional sales managers. Gardner brings ...

AUSTIN, Texas, Jan. 29 /PRNewswire/ -- Versata announced today enhancements to the Insurance and Brokerage industry's most complete Distribution Channel Management(TM) (DCM) solution for large ...

Channel managers have tech systems to assist accommodations in distributing their properties to websites such as Airbnb, Vrbo and Booking, and sometimes to global distribution systems, among other ...