Disaster-prone Mog the cat has been resurrected for Sainsburys' Christmas advert. The much-loved children's book character Mog is the star of the supermarket's Christmas campaign set to up the stakes ...

Sainsbury’s chief executive Mike Coupe says he believes its festive campaign featuring the fictional cat Mog was the “most successful supermarket Christmas ad campaign ever” as he fails to rule out ...

Add Yahoo as a preferred source to see more of our stories on Google. Mog's Christmas is a charming tale that will get you feline festive on Channel 4. "It's an enormous responsibility bringing Mog to ...

Last year, AMV BBDO’s holiday ad for U.K. supermarket chain Sainsbury’s, featuring a depiction of the historic 1914 Christmas Truce between Britain and Germany during World War I proved controversial, ...

Sainsbury's is understood to be planning to feature an animated version of Mog the Forgetful Cat, from the Judith Kerr children's book, in its Christmas advertising.

Sainsbury's has unveiled its Christmas ad, which features a CGI version of Mog the cat, the character from the popular children's book series penned by author Judith Kerr.