Through a new deal between the two parties unveiled today, Lay’s becomes a sponsor of the men’s 2026 FIFA World Cup (to be ...

Colombia climb to 9th and Argentina remain on top despite a recent hiccup in the September 2024 FIFA World Rankings.

Despite an impressive start to the African Cup of Nations - AFCON 2025 qualifiers against Benin Republic and Rwanda, ...

Despite an impressive start to the African Cup of Nations - AFCON 2025 qualifiers against Benin Republic and Rwanda, Nigeria's Super Eagles dropped one place to the 6th in Africa but maintained 39th ...

The FIFA deal covers just the Frito-Lay brands, which include Doritos, Cheetos, Cracker Jack and Quaker, because Coca-Cola is a top-tier World Cup partner through 2030. Joining with FIFA ahead of ...

Texas-based snacks maker Frito-Lay will be a global sponsor for the next World Cups in men's and women's soccer.

2018 saw the biggest show on earth – the FIFA World Cup – come back from a four-year hiatus to enthrall the world. And the World Cup remains a special occasion for Coca-Cola as the world’s most iconic ...

2018 saw the biggest show on earth – the FIFA World Cup – come back from a four-year hiatus to enthrall the world. And the World Cup remains a special occasion for Coca-Cola as the world’s most iconic ...

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Following this year's Fifa World Cup in Russia, Coca-Cola Hellenic Bottling Company (CCH), a major bottling partner for the global drinks brand, reported a 6.4% jump in revenues for the first half ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...