What 19-year-old Coco Gauff has started seeing is her signature New Balance shoe serving as the canvas for her impromptu signature. New Balance has fully embraced Gauff. Look no further than her ...

Earlier this week, New Balance officially unveiled an exciting update to the signature shoe of U.S. Open champion and current ...

But her partnership with New Balance is special because she is the only women’s tennis player to have her own signature shoe. Tennis superstar Coco Gauff signed her first contract with New ...

which combines Gauff’s personal touches with the iconic New Balance 327 shoe. The sneaker is eclectic, colorful, and cool; in other words, all things Coco. An asymmetrical design gives them a ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

the latest shoes will look inspired on any athlete. Yet it's the two faces behind the campaign that really make it shine: New Balance ambassadors Jaden Smith and Coco Gauff. Gauff is well-known ...

Fabiana Buontempo: What do tennis star Coco Gauff ... to know that New Balances weren't always considered the "cool shoe." But somehow, despite steep competition, New Balance has entered the ...

Coco Gauff has won the WTA Finals for the first time by rallying to beat Olympic champion Zheng Qinwen 3-6, 6-4, 7-6 (2) in ...

Coco Gauff chose an all-purple New Balance dress with subtle lighter purple highlights, perfectly complemented by matching ...

On Friday, the Grammy-nominated performer is on track to release a shoe of his ... Harlow has been a New Balance celebrity ...

Coco Gauff battled for three hours and four minutes to overcome Olympic gold medalist Zheng Qinwen 3-6 6-4 7-6(2) in the ...