Coca-Cola launched Project Fizzion, an AI system built with Adobe that governs its brand identity across more than 200 ...

The new identity looks like a simple design update. It serves as a succession plan for the world’s most famous product.

After the soda company introduced a new brand design, some fans spotted similarities to the typeface used by the cigarette ...

Coca-Cola announced a subtle tweak to its brand design on Monday. The iconic beverage company dubbed it a “visual refresh,” and there’s a new 90-second video to announce the changes. But social media ...

The industry-leading beverage company beat Wall Street revenue and profit estimates last quarter.

As AI makes it easier than ever to generate new creative, the company is betting that consistency matters more than ...

The 140-year-old brand debuted a new visual identity this week. For any brand, a major redesign is a make-or-break moment. But for legacy companies with decades of clout behind them, the stakes are ...

Yesterday we brought you the news that Coca-Cola has launched a new brand identity; a complete design overhaul by JKR with a strong focus on typography. This includes much more prominent use of the ...

One of the fastest-growing brands in the American dairy aisle just went dark, and a cyberattack is the reason. In a ...

Coca-Cola is one of the world's most recognisable brands, with visual assets such as its signature red and white colour ...

But what got consumers mad was a new complementary slab serif font called Better With. Maybe it should've been called better without, since disgruntled masses fumed that the font-used with Coke's ...