Once reserved for elite athletes and high-performance recovery centers, ice plunges are making their way into mainstream wellness routines. From boutique plunge salons in urban neighborhoods to ...

Cold plunging is a popular wellness trend among athletes, fitness enthusiasts and anyone looking for stress relief. You may have seen a cold plunge tub at a gym or wellness studio near you, with ...

Love ’em or hate ’em, cold plunges are here to stay. And although the practice is touted for its ability to aid in workout recovery, experts have differing opinions on whether you should do it before ...

Cold plunges (immersing in frigid water) may reduce inflammation, boost immunity, and promote better sleep. Timing your plunge, before or after a workout, depends on your fitness goals and desired ...

​Dr Barnes-Lentz agrees that women don’t need extremes to see benefits. “Again, research has found that even a mild cold, ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. People are stressed and wellbeing is declining for many. But ...

Nordic countries have been doing contrast therapy, and doing it well, for ages, but, unfortunately, not everyone has a fjord or ice-cold river right out of their back door. The only option for those ...

Plunge is offering a 15% discount on all cold plunge tubs through Friday, May 30 for Memorial Day. Cold plunge tubs are touted for potential health benefits including muscle recovery, improved ...

Plunge is holding its largest sale ever for the 2025 holiday shopping season. The Black Friday sale offers up to 25% off cold plunges and 20% off saunas. Shoppers can save up to $7,500 by bundling a ...

The preferred hangout for the swolest among us these days is a cold plunge. They’ve been touted by athletes and manosphere personalities as a way to supercharge recovery and boost immune system ...

You don't need to be the next Wim Hof or that guy with a surprisingly involved morning routine to know that the best cold plunges are all the rage in the wellness-sphere these days—but what qualifies ...