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Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and technology. Her stories hold a mirror to society, reflecting both its malaise and its beauty.

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Are you a soft autumn or a true spring? If you’ve been hearing these terms pop up everywhere lately, it's likely because color analysis has taken over your social media feeds. The idea is that certain ...

Add Yahoo as a preferred source to see more of our stories on Google. Summer lovin': Color analysis helped Amelia Edelman find which colors brought her to life. If you've been on Instagram or TikTok ...

Seasonal color analysis is having a moment, thanks in part to TikTok, where Gen Z and Millennial users regularly post pictures of a celebrity’s outfit-led glow-up once they apparently discover their ...

If you're wondering how to find the best lipstick for your skin tone—and dreading the process of trying dozens of options to figure it out—I have great news. There is a much better way to identify ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

If you’ve been on Instagram or TikTok in the past, oh, three years, you’ve likely been served a video — or 50 — about true color analysis. In the footage, you’ll find confused, color-hungry folks ...