Drive past a Pizza Hut and you'll immediately recognize the red roof. It's a design choice that dates back to the 1970s, and it all started with a logo change.

A Phoenix coffee company is losing up to 40 percent of its business because someone found their name offensive. Graveyard ...

From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.

Restaurant company Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) saw its shares fall last week on the heels of a company logo rebrand, as upset consumers worried about the appearance of the logo ...

Some of us may have been a bit duped by Maxwell House announcing a recent name change. Here's why you ought to remain ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds of fan voting, Mammoth was the winner, and the team unveiled new logos and ...

MSNBC will change its name to My Source News Opinion World (MS NOW) in its spinoff from Comcast’s NBCUniversal, The Wall Street Journal first reported on Monday. Comcast approved a $7 billion spinoff ...