Trust in generative AI has dropped below 40%, yet consumers continue to rely on its product recommendations, as highlighted ...

A new research report reveals GLP-1 adoption isn't static, men are an overlooked demographic and usage varies dramatically by ...

U.S. CMO Alison Payne on how brand leaders can respond to changing consumer behavior without sacrificing positioning.

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

Simon ®, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use ...

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...

The Labor Department reported a continued rise in the Consumer Price Index increased by 0.8 percent in February alone — 7.9 percent year-over-year — and consumers have taken notice, showing signs of ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Nearly two decades ago, we purchased our family dream home. The documents had been signed; the keys were in our hands, and ...