Paris, February 3, 2022. Sanofi today unveiled a new bold and unifying corporate brand that supports the modernization and transformation the company launched in December 2019. Over the last 50 years, ...

Paramount Global is officially merging with the production company Skydance. On its first investor call following news of the merger, the company unveiled a new logo as part of a presentation to ...

Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? To find out, Adobe Express surveyed 285 ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Cracker Barrel's rebrand failure highlights consumers' deep emotional ...

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

The Japanese automaker has announced that its fresh H mark design will take on a much bigger role than initially expected.

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...