Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

Artificial intelligence (AI) is revolutionising industries, including digital marketing by enabling marketers to create targeted, engaging, and effective campaigns. Last week, Google Ads introduced a ...

Advertisers are increasingly utilizing generative AI in their campaigns. Gen AI is being used to create images, visuals, and copy for ads. Business Insider took a look at the creative agencies using ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

Here’s an uncomfortable truth: Every ad ops specialist in our industry can think of at least one time they’ve been handed a creative package they knew would tank the campaign before it even began.

News4JAX (WJXT-4), a Graham Media Group station, is seeking an experienced Digital Campaign Manager to join our dynamic creative services, digital and sales teams. This role is ideal for a seasoned ...

I’ve looked at more ad campaigns than most people have watched TikTok videos. Most are forgotten quickly, like a fleeting trend. But Dockers’ “Men Without Pants” campaign was different. It didn’t just ...

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Ishaan Balvani has been appointed as Creative Lead – Digital at Wondrlab Network, a platform-first marketing network. In his ...

Consumer preferences can shift in the blink of an eye in the fast-paced retail landscape, forcing brands to do more than just keep up -- they need to stand out. Accomplishing that requires not just ...