When considering the top luxury fragrances houses, it's no surprise that Creed is up there with the best. With its storied history dating back to 1760 and a strong dedication to fine craftsmanship, ...

When we say real innovation can happen, and at present it seems to be happening everywhere, not simply in silicon valley and the tech establishments but rather in this case, a brand that is over 250 ...

Creed colognes are among the most prestigious fragrances sold in the world. The House of Creed’s history dates back to the 1700s when the family tailored suits and created fragrances for London ...

Creed never rushes an idea. For more than 250 years, the fragrance house has built a reputation on an almost stubborn devotion to craftsmanship, even if such painstaking work takes years to perfect.

Seven years — which is how long it’s taken The House of Creed to release a new men’s scent — is a lifetime in the fragrance world. But the nearly 257-year-old brand isn’t worried about market trends ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. L’Oréal acquired Kering Beauté, including the Creed ...

Kering SA (OTC:PPRUF) (OTC:PPRUY) disclosed a deal to acquire high-end luxury fragrance brand Creed in cash for an undisclosed amount. The company's Kering Beauté is acquiring the business from funds ...

Perfume lovers who want to stock up on luxurious Creed fragrances before Christmas, or those thinking about trying out the brand for the first time, will want to turn their attention to John Lewis.

Fragrance is the beauty sphere’s current fascination. All the way back in August, the first beauty advent calendar of 2025 to sell out was the Harrods fragrance calendar, shortly followed by the ...