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If you type 'soap cutting' into YouTube or Instagram you will be met with countless videos that have amassed thousands of likes. And the term is not a euphemism or code for anything other than exactly ...

Soap-cutting has been added to the list of things that can give you a 'brain orgasm' along with sizzling bacon and soft whispers. The newest social media video trend involves cutting or shaving pieces ...

"Sharp feel" and "sound" by thinning the soap with a knife, cutter, etc. feel a pleasant feeling as if the brain can trouble "ASMRIt is gaining popularity as being ", and it is spreading by SNS etc.

In Elite Daily's Life Behind the Likes series, we talk to the people you know on the internet to find out who's really behind the screens. In this piece, we get the inside scoop from the woman running ...

Delicately crafted flower-shaped soaps are slowly sliced, revealing soft layers and satisfying textures in every cut. The ...

We know how important it is to stay on top of the latest ASMR trends. Who wants the embarrassment of talking about whispering or slicing up sand when the world’s moved on to crushing bath bombs and ...

ASMR (Autonomous Sensory Meridian Response) has been taking social media by storm for a while. For some people cutting items just for fun can be seen as waste. Still, others find it highly satisfying, ...

Slicing soap is part of the broader ASMR scene. Every two weeks, Kaelin Brady scours her local shops in search of soap. But the 28-year-old's routine is not a body odor-related chore: it's so she can ...