Danone has gained approval for a health claim on Activia yoghurt in Switzerland. The Swiss Federal Office of Public Health (FOPH) has authorised Danone’s claim that its Activia products, the company’s ...

Danone North America kicked off a new ad campaign for yogurt brand Activia this week, titled "A to Z," the company shared with Marketing Dive. The campaign focuses on the importance of gut health for ...

French dairy Danone has built on its 2010 joint venture with Australian co-op Murray Goulburn by belatedly launching its €4bn global selling probiotic yoghurt Activia on the market there. Danone’s ...

Backed by 35+ years of global Activia research, this new product line features an exclusive blend of prebiotics and probiotics to help support digestive health Backed by 35+ years of global Activia ...

If you hear the word "Activia," your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop. Danone ...

Danone’s much-vaunted relaunch of its Activia brand last September has so far failed to turn its fortunes around, the dairy giant has admitted. The brand, which lost 11% of its value in the UK last ...