De Beers launches its most ambitious campaign since A Diamond Is Forever, urging customers to embrace nature’s variations as ...
Diamond giant De Beers slashed the price of its lab-grown rocks by nearly 40%, citing their plummeting wholesale prices, the London-based company said Friday. The man-made gems, which have gained in ...
PARIS — De Beers has called time out on its test-run of lab-grown diamond engagement rings, the company said Wednesday. Going forward, its lab-grown subsidiary Lightbox will continue to focus on its ...
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Are Diamonds Still Forever? De Beers Battles Lab-Grown Stones As It Sparks Existential Crisis
De Beers, the London-headquartered diamond mining icon, is confronting a crisis of value and identity in 2025. Under CEO Al Cook, appointed in early 2023, the company has intensified efforts to defend ...
De Beers Group thinks life should sparkle. That's why its new marketing campaign "Forever Present" believes natural diamonds are an enduring gift. The work, by Arnold, returns to the jeweler's ...
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De Beers is sitting on a $2 billion pile of diamonds as demand slumps — ‘It’s been a bad year’
The diamond giant's $2 billion in inventory is the most since the 2008 financial crash, according to the Financial Times.
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CAPE TOWN, Feb 6 (Reuters) - Anglo America (AAL.L), opens new tab unit De Beers has signed agreements with Angola on diamond processing and exploration prospects, CEO Al Cook said on Tuesday, as the ...
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