The demo had gone poorly, and Steve Jobs, as only he could do ... “Let’s all do better next time,” he said. And then, he went into what today is being called “founder mode,” rolling ...

Steve Jobs, one of IDEO's first clients, became a close friend of Kelley's over the years. Jobs and Kelley both battled cancer at the same time (Jobs, pancreatic; Kelley, throat), which brought ...