Catalogs and direct mail. We think of them as different things, but catalogs are direct mail. But there are a lot of other formats one can deliver to a customer or prospect’s mailbox besides a catalog ...

The Direct Marketing Association has modified its DMAChoice program, dropping the $1 online verification fee and allowing consumers to opt out of receiving catalogs on a brand-by-brand basis without ...

Forbes contributors publish independent expert analyses and insights. I write about marketing, with a focus on results. This article is more than 10 years old. This is a record year for catalogs ...

It feels like everything happens on a screen these days. Ads follow you around online, emails pile up in your inbox, and social feeds are packed with sponsored posts. For a lot of businesses, digital ...

Royle Printing is pleased to announce that Mike Sipala is joining Royle Printing as a senior account executive. Mike will be responsible for developing and enhancing business opportunities in the ...

Marketers of all sizes are coming to the realization that direct mail delivers. It is integral to the marketing mix and is an essential part of an omni-channel campaign. It is vital for acquiring new ...

The internet hasn’t killed off the mail-order catalog. Discover a list of popular mail order catalogs from direct-to-consumer ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...