A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

PostcardMania, the $104.6 million marketing technology firm with 384 staff, increased second quarter revenues significantly over the same quarter last year, improving 12% over Q2 2023, as more ...

Brands have many channels to choose from. But there is one that stands out in this age of generative AI. Print. Direct mail. Junk mail. Marketers say direct mail helps them: Improve their company’s ...

Direct mail remains a potent tool in marketing. Despite being a higher-cost option, it consistently generates more revenue per lead than digital sources. Enhance customer interactions through live ...

Direct mail budgets are rising in 2026—but marketers are learning that logistics is the real ROI lever. Lob’s State of Direct ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

Generating leads through direct mail marketing is a challenge. This doesn’t mean you should abandon your efforts. If you don’t see the value in print marketing, it’s time to think again. According to ...