Reliable, up-to-date figures are hard to come by, but according to a widely cited estimate, the U.S. pharmaceutical industry now spends more than US$6 billion on direct-to-consumer advertising, ...

Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are ...

Mohana Ravindranath is a freelance health, science, and tech journalist and a 2025 Association for Health Care Journalists fellow. She was previously a Bay Area health tech correspondent for STAT. As ...

As a reformed hypochondriac, I’m extremely vulnerable to the allure of pharmaceutical ads. I self-referred for GLP-1s years ago after seeing advertisements, and even though I am a diabetic, what ...

President Donald Trump on Thursday announced the launch of TrumpRx — a direct-to-consumer website that is key to his administration's efforts to lower prescription drug costs in the U.S. The site is ...

23andMe Research Institute today announced the publication of a new study highlighting the positive health actions taken by people who learned of their risk through direct-to-consumer genetic testing.

Forbes contributors publish independent expert analyses and insights. I write about entrepreneurship and wellness and am a CEO. Direct-to-consumer (DTC) e-commerce, an online-only business model, ...

Disney recently introduced its new direct-to-consumer (DTC) streaming service, which will be named ESPN, after its successful sports network, and costs $29.99 per month for the unlimited package and ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Sep 10, 2025, 04:04pm EDT The fragrance category represents an ...

Medicine is expensive and only seems to get more so every year. But this doesn’t have to be inevitable. The reason patients pay so much is an insurance industry that no longer functions like insurance ...