In theory, virtual reality is a marketer’s dream. Its hardware — think of the iconic visor-like headset — enables trendy technology like 360-degree video and spatialized audio, and has the potential ...

Technological innovation used to land squarely in the realm of Silicon Valley startups — a dream investment made possible only by the bold, the risky, the disruptors. For retailers, that perception is ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Virtual shopping experiences are a precursor to what a fully interoperable metaverse could be, although the concept has yet to mature, according to a Forrester report shared with Retail Dive. The ...

NOAA has released a series of virtual dives to keep stay-at-homers entertained, educated and interested in the undersea world even when everybody’s stuck on the couch. The National Oceanic and ...