(By Pat Bryson) John Wanamaker is credited with saying, “Half of my advertising is wasted: I just don’t know which half.” Whether or not this is true, we know that successful advertising campaigns ...

Producing an end-of-year advertising campaign (or, specifically Christmas advertising campaigns, as related to this part of ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pinterest and System1, a specialist in advertising effectiveness, have ...

It’s being hyped as “latest major milestone in NBCUniversal’s efforts to shape the future of measurement.” The media company’s Executive VP for Measurement and Impact, former longtime Nielsen figure ...

One British filmmaker is making sure consumers know that Christmas magic is made, not purchased, this holiday season. The emotional Christmas ad created by Sam Teale Productions shows a young widower ...

We don’t just tolerate ads over Christmas, we adore them with their themes of goodwill, love and overcoming adversity. Here ...

Consumer attention is difficult to capture, but emotional storytelling -- rather than rational approaches to advertising -- can dramatically drive brand growth and success. The Emotion Effect, a new ...