Enterprise software selling can be frustrating ... holding’ referees may appear unexpectedly at any point of the sales process and expect or demand to be involved in its outcome.

Not having to go through what he calls the "baroque tribal ritual bloodletting" that is the enterprise software sales cycle. "I believe this disruption favors small, technical startups," Casado says.

We've been closely watching Oracle President Mark Hurd's attempt to overhaul the company's sales force ... Burdett says. An enterprise software salesperson will have a quota, perhaps $5 million.