Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

The purpose of the minor is to provide graduate students access to a sequence of qualitative methods courses to enhance their understanding of research methods. This concentration of courses also ...

QUALITATIVE research designs give us insights on matters we want to know much more about than what meets the eye. Qualitative research designs involve gathering and analyzing non-numerical data. One ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

In this article, a welcome move by educational evaluators away from positivistic models of research is discussed. This move reflects prior epistemological shifts in the social and physical sciences.

This course introduces students to conceptualizing and applying qualitative research in the social sciences. The objective is to enable students to create and critique qualitative research designs ...