Professional makeup artist and founder of makeup brand Sweed, Gabriella Elio, has broken down the most common eye shapes and ...

Discover how to make your makeup last longer with simple, effective techniques. Learn how to prep your skin, choose the right ...

They say an artist is only as good as their tools, and that's certainly true of makeup brushes. Use the wrong blush brush, for instance, and you just might wind up with clown cheeks. Grab too wide of ...

Which eyeshadow brush is best? While it’s important to choose quality cosmetics in colors we love, it is equally crucial to get the right tools to make sure the application is smooth and flawless.

Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

Learn the simple placement trick that creates a more natural makeup with your foundation or BB cream after 50.

From rose-gold jewelry and devices to celebrities decked out in head-to-toe pink, it would seem that pink’s popularity only continues to grow. Pink eyeshadow is one of the latest must-haves. And while ...

The variety and volume of eyeshadow options available today at drugstores means shopping at high-end makeup retailers is no longer necessary in order to access quality cosmetics. Drugstores offer a ...