Fabletics’ new SoHo pop-up shop and planned 12-store expansion this year could signal continued strength in the activewear market as wellness and fashion prove to be a match made in workout studios.

Plus size women have long lacked the fashion basics. Today, as the world’s relationship with the plus size community has evolved into something more inclusive, our options have increased tremendously.

Fabletics, the digital-first activewear brand founded by Kate Hudson, Adam Goldenberg and Don Ressler, has recently opened a physical store in SoHo as part of its 2019 expansion plans. The company has ...

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Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson co-founded the company and co-CEO Adam Goldenberg ...