Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Sure, Facebook has picked up new technology through acquisitions, but the ...

No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today at the Dreamforce conference it became clear, as Facebook ad chief David ...

Once a decade, a technology emerges that fundamentally changes the business landscape. In every case, companies that understand the technology win out. The 1970s had mainframe computing, and the ’80s ...

My friend and colleague Jim Shepherd of AMR set me straight this morning about what Salesforce.com is doing with Facebook, and I'm embarrassed to admit I didn't get it right the first time. According ...

Businesses now have another means to communicate with their customers, with the launch of Facebook CRM. Facebook CRM, developed by LINK Development, integrates the capabilities of Microsoft Dynamics ...

Facebook has reached an agreement to acquire the customer service-focused CRM company Kustomer which enables businesses to manage customer conversations across multiple services using one dashboard.

The days when companies could afford to ignore Facebook are over. It has become the norm for businesses, small and large alike, to invest resources in building a presence on the social network to ...

The U.K.’s competition watchdog has cleared Facebook’s acquisition of Kustomer, a maker of CRM tools. The purchase was announced last November — with a price tag we reported as $1 billion — but is ...

Marketers put customer relationship management (CRM) systems on a pedestal as a primary resource to feed leads for sales. They also view it as an important customer service tool. On the same hand, ...