Icon has been building restomod 4x4s and pickups for 20 years, constantly evolving its build process along the way to cater to the market and deliver a better product. Last year, the company ...

There’s no shortage of electric restomods on the market these days. For enough green, companies will happily strip a canon-rich old car or truck of its gasoline engine and complex conventional ...

In a world where SUVs have leveled out the car design, resembling each other more and more, ICON 4x4 has once again reminded us what it means to build something with soul. Their latest creation is a ...

Off-road grit or modern tech? See how the 2026 Wrangler and Bronco stack up for daily driving, cargo, trail performance, and ...

Chase Bierenkoven is a gearhead and writer based in Denver, Colorado. As the family lore goes, Chase's first word was "truck." Cars have been a problem ever since. By 16, Chase was spending his ...

For years, Icon 4×4 has been quietly setting the gold standard for restomodded Ford Broncos, fusing vintage charm with modern hardware in a way few shops can match. But in an industry increasingly ...

Something like the Ford Bronco. When Ford reintroduced the Bronco a few years back, it struck a hot chord with Americans, ...