To live by the mantra, “If you build it, they will come,†is a dangerous gamble in the app world. With over 2 million apps in the app stores, competition is fierce–over half of all apps aren’t able ...

Marketers are familiar with the traditional marketing funnel and the tactics that align with each stage. But mobile app marketing requires investing in different tactics, and there are quite a few ...

While many marketers spend much of their time at the top of the funnel attracting new users or at the bottom of the funnel turning them into buying customers, there’s actually a lot that can be done ...

NEW YORK, June 3,2014 /PRNewswire/ --The News Funnel announced today that its mobile app is now available for download on all iOS devices. This new app will serve to provide an easy-to-use, untethered ...

Whether your key conversion point is when a user registers, completes a profile, signs up for a subscription or reserves a seat, it’s increasingly critical for mobile marketers to look beyond the ...

Several phone apps are sending sensitive user data, including health information, to Facebook Inc. without users’ consent, according to a report by the Wall Street Journal. An analytics tool called ...

If you are not among the top 0.5% of the Apps which have defied the “Law of Attrition”, then you must be grappling with high uninstalls & low engagement. Most consumer Apps would lose 75% through ...

Researchers are developing a smartphone app that, with the help of a simple paper funnel, might help parents detect fluid buildup in a child's ear – one symptom of an ear infection. The app is still ...