Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis. Google launches custom event data import for GA4, ...

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking ...

Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager. Starting July 1, Universal Analytics will no longer collect data. B2B companies looking ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

Decode Data launches on Google Marketplace with a utility that transforms GA4 BigQuery exports and replaces years of tutorials, custom pipelines, and SQL workarounds.

Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn't have to be overwhelming. Here are 11 things to remember as you're setting up a new GA4 property. As many of us are ...