While the story of Gatorade’s invention at the University of Florida is familiar to many, few appreciate its true legacy.

Pepsi slowly phasing out its artificial dyes in products like Gatorade and Cheetos while still trying to keep familiar colors ...

PepsiCo, which also makes Doritos, Cap’n Crunch cereal, Funyuns and Mountain Dew, announced in April that it would accelerate ...

The Gators are celebrating the 60-year anniversary of Gatorade heading into this weekend's home game against Texas.

Gatorade was invented for the Florida Gators in the 1960s, when the football team was having trouble with its players' health ...

GAINESVILLE, Fla. (WCJB) - To celebrate the 60th birthday of Gatorade, UF and brands will commemorate the milestone this ...

Gatorade and the NFL declined to answer specific questions about the brand’s performance. In a corporate statement, the ...

A group of UF scientists developed Gatorade alongside Dr. Robert Cade, operating in conjunction with the UF football team.

Alabama Crimson Tide quarterback Ty Simpson announced that he signed an NIL deal with the most popular sports drink in the world, Gatorade.

Senior Vice President and General Manager Brett O’Brien talks sports tech innovation, the brand’s strategy for the future, and more. An exclusive look at how Gatorade, the ultimate hangover companion, ...

Discover the ultimate drink experience with our latest concoction that tastes just like a vodka & Gatorade! In this video, we ...