English rock bands, Swiss watch brands—the parallels are surprisingly similar. There have been dozens of Swiss watch brand revivals in the past two decades, and many have disappointed. Lovely ...

Forbes contributors publish independent expert analyses and insights. I cover upmarket jewelry, timepieces & ethical, sustainable jewelry. This voice experience is generated by AI. Learn more. This ...

Forbes contributors publish independent expert analyses and insights. I cover upmarket jewelry, timepieces & ethical, sustainable jewelry. Based in Israel, FIMA Diamonds is famous for its expertly cut ...

It was at the tail end of 2023 when we learned that the ownership group behind Breitling had purchased legendary watch brand Universal Genève, with plans to restore the greatest lost Swiss watchmaker ...

Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here to get it free. In May 2024, Georges Kern assembled a ...

The brand has undergone a two-year rebuilding after it was acquired by Breitling in 2023. By Robin Swithinbank Universal Genève made a long-anticipated return this month. The Swiss watch company was ...

Movement production, as Buttin mentioned, is its own animal: One of the myriad reasons why modern collectors love vintage UG watches is due to their in-house movements. Though not necessarily ...

At the tail end of last year, the watch industry was hit with a bombshell when the owners of Breitling revealed they had acquired Universal Genève, arguably the greatest lost watch brand and a ...

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again. By Robin Swithinbank Breitling’s announcement in December that it had acquired the all-but ...

This story was originally published in the winter 2025 edition of Esquire's Big Watch Book In the heart of Swiss watchmaking’s totemic panorama, there is an absence. Stand just about anywhere on the ...

Artisans de Genève has completely reworked a Rolex Submariner for Paul Watson, the controversial founder of marine conservation charity Sea Shepherd, creating a suitably nautical piece of horology.