For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending ...
A recent analysis of AI Overviews web traffic from the Pew Research Center suggests AI Overviews results in a substantial ...
WikiHow’s CEO says Google’s ad tools give it stability, even as other parts of its business upend how users navigate ...
The rise of artificial intelligence services saved Google from a breakup in its search antitrust case earlier this month.
Google is asserting that web traffic is not suffering because of AI tools and that its search engine directs visitors to an unprecedented array of websites. But last week, Google contradicted this ...
Google believes that the open web is already dying as the DOJ wants to break up Google’s ad empire. Google lost this court battle in 2023, and the remedies trial is coming in two weeks. Both the DOJ ...
Meridian, released in January, now supports non-media variables, such as pricing and promotions. The post Google expands capabilities of its open-source MMM program appeared first on MarTech.