Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a ...

Google is reimagining the future of ads and shopping by rolling out a series of AI-powered updates and products to search and YouTube, including the introduction of agentic AI. Unveiling the news at ...

Google Ads will launch a new Message asset requirements help center and begin enforcing stricter policies for message assets.

Google's Performance Max (PMax) campaigns are vital for businesses aiming for conversion-driven advertising in 2025. By ...

Google Creative Lab’s senior director gave a deep-dive into its use of Veo 3 to create prototypes for its recent spots.

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features. Demand Gen campaigns will have ...

Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising ...