A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks ...

With Google still the most widely used search engine, is it any surprise that prospective renters rely on Google searches to find the perfect apartment? Renters today tap multiple channels when they ...

The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad ...

Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger ...

Economist Geoffrey Manne says a Chrome spin-off was never realistic, but a court-ordered GAM divestiture is possible in the ad tech case.

Breaking up Google’s ad tech monopoly is, apparently, like going to Mars or trying to replace Michael Jordan — dubiously ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Digital marketing today is no longer about choosing between organic and paid strategies. As I have researched, the real power lies in combining them effectively. Search engine optimization services ...

A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...