To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to using ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Google released a GA4 Reports Builder add-on for Google Sheets. The extension allows users to create and run reports for GA4 properties within Google Sheets. Initial users give the new tool mixed ...

The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account. Google Analytics 4 introduced a default Google Ads report, now ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

Google Analytics may not have fully brought in your analytics data for Wednesday, November 13th, within the GA4 interface. Over the past few days, I've seen complaints from site owners and marketers ...

There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking ...