Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its ...

It has created four free tools as part of the bundle, to create better measurement, transparency and value for advertisers’ display campaigns. The relative click-through rate tool shows advertisers ...

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in ...

Google unveils major updates to its Display Ads platform, expanding reach, creative options, and quality controls for advertisers, with a promise of a more relevant experience for consumers. Google ...

Although Google is most well known among marketers for search, its Google Display Network (GDN) is also a powerful platform for advertisers. Using GDN, businesses can reach a wide range of different ...

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to ...

Google Ads is testing more transparency around its partner network, letting some advertisers select if they want to run their ...

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping prevent wasted spend on low-intent traffic. Google Ads no longer pre-selects the ...

PowerAdSpy announced ad intelligence tracking across nine digital platforms for marketers, media buyers, agencies, and ...