The rise of complex queries is reshaping Google Search. Here's what it means for marketers.

Discover how AI innovations in Google Search are decoding intent, offering marketers new ways to engage consumers early in ...

Google testing AI-generated descriptions for search snippets

Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search ...
Stacker on MSN

AI search is forcing businesses to diversify their channel strategy: Here’s why

HubSpot reports that AI-driven search is altering content strategies; businesses must diversify across channels to engage ...

Google Search serving issue in some locales

What is a serving issue. A serving issue is when Google Search has issues showing some or all search results to the searcher.

Digital Spotlight Reveals Small Businesses Shifting from Google Ads to SEO Amid Rising Campaign Costs

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a ...
Marketing Dive

Google grows stake in retail media advertising with Criteo partnership

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...
Forbes

Updating Your Search Marketing Strategy And Approach In The AI Era

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT ...

Digital Spotlight Appointed by Above The Clouds to Lead Global Search Marketing Expansion

Australian fashion retailer, Above The Clouds, has selected Digital Spotlight to manage its comprehensive search marketing strategy as the brand accelerates its international e-commerce expansion. The ...