The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities. Google has just announced the Google tag – a simple, centralized ...

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. Sitewide tags are essential to understanding how customers ...

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your tracking ...

Google is rolling out one-on-one appointments with technical experts to help advertisers properly implement conversion tracking tags on their websites. Why we care. Accurate conversion tracking is ...

Google on Thursday introduced Server-Side Tagging to Google Tag Manager and Tag Manager 360, allowing companies to move third-party tags off their website and into a new server container hosted in ...

Google Ads is offering some advertisers the option to book a tagging appointment with a Google Ads representation through the Google Ads console. This will help you set up an appointment to have a ...

What are the real reasons Google is rewriting title tags? What technology is powering these article rewrites and what does it mean for how publishers and search marketers write title tags? Data ...

On February 28, TAG member Shane Huntley published a bulletin sharing some of the unit's latest efforts to tackle the spread of misinformation, including the removal of a coordinated campaign ...

Earlier this year, Google Merchant Center added auto-tagging for free listings in your Merchant Center account. But this only worked in the Google Shopping tab, now it works across all Google ...