Fashion retailers are investing heavily in celebrity partnerships for fall 2025 campaigns, with brands ranging from mass market to luxury, deploying star power to cut through an increasingly crowded ...

Outrage spreads faster than joy‬‭. So it makes sense‬‭ that we've seen a recent uptick in‬ celebrity-driven campaigns generating not just attention, but firestorms. Sometimes the‬ outrage is ...

In the wake of several poorly-received celebrity-faced marketing campaigns, a conversation has emerged regarding what makes a successful collaboration for a modern day audience. Despite the constant ...