With limited budgets and high expectations, young brands often need content strategies that move the needle without relying on big productions or paid reach.

Instead of scrolling on websites or strolling through stores, people are beginning to prompt AI agents to find, compare, and even purchase products. While brands often can’t control these agents, ...

Forbes contributors publish independent expert analyses and insights. I do mergers & acquisitions in retail/consumer and write about trends. None of the ingredients were new but the product was very ...

Publishers are clearly reluctant to allow AI training bots, but it's imperative they allow access for AI crawlers.

Moderator Julianne Pepitone (left) led a conversation with Liz Golden, NYU Langone Health; Leena Jain, Canyon Ranch; and Jennifer Lowney, Citi. BY FastCo Works Traditional marketing has been turned on ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

Your business exists to serve people. After all, you’re not building in a vacuum, and your business doesn’t grow in silence. You want to be seen, talked about, and remembered—for the products you’ve ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

NEW YORK – Influencer marketing is here to stay. At least, that’s what brands have signaled through pledges to invest more in creator-driven content and the appointment of specialized agencies of ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Brands that thrive in this environment are those with a clear purpose, compelling stories, ethical practices, and transparent communication. The focus has shifted from what brands want to say to what ...