JCPenney started the holiday season early with the launch of the third season of its “Really Big Deals” program on Thursday (Sept. 11), per details shared with Marketing Dive. As it did last year, the ...
JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...
Katie Mullen is Chief Experience Officer of JCPenney and has played a key role in bringing the retailer’s “Make it Count” strategy to life. During this episode of Experience Insiders, she shares how ...
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