In recent years, social media platforms have become a key way for entrepreneurs to build a personal brand. While these brands are essential for grabbing the attention of target audiences and gaining ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

Many founders actively avoid becoming the “face” of their brand and want their company to become the undisputed industry authority, not themselves. Founder branding doesn’t require ego-driven ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Andrew Barbisan is a digital marketing manager with over seven years of experience at Assembly Global. Specializing in writing engaging content that resonates with online audiences. He combines ...

Brand visibility is replacing rankings as the most important metric in SEO. AI search engines now answer questions directly – often without a single click to a website. If your brand isn’t mentioned ...

Your business exists to serve people. After all, you’re not building in a vacuum, and your business doesn’t grow in silence. You want to be seen, talked about, and remembered—for the products you’ve ...