Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Aspiring entrepreneurs don’t have to wait until their business is up and running to start building momentum. Creating a personal brand on social media ahead of launching your business can help you ...

This column is part of The First 90 Days, a series about how to make 2025 a year of breakout growth for your business. Jeff Bezos famously said, “The most important single thing is to focus ...

The power of personal branding The role of PR in creating a strong personal brand Strategies to navigate personal branding How to leverage influencer marketing to build your personal brand In an era ...