To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros a way to gauge the level of effort needed to ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Forget the glorious successes of past breakthroughs—the real justification for research investment is what we get for our ...

Someone once famously said, “You can’t manage what you can’t measure.” This certainly holds true for biases. We all have biases. Our conscious biases—or those we’re aware of—are fairly easy to ...

Performance-based services contracts, in which agencies hold contractors accountable for attaining specific goals, have been around for a while. The question now, federal officials said during a March ...

There are over 10 million non-government organizations worldwide. Donors do not have enough time, attention, or cognitive bandwidth to evaluate and consider their relative merits when deciding to whom ...