Opinions expressed by Entrepreneur contributors are their own. In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference ...

When copywriting for your brand, it’s critical to keep in mind where your customer is in the sales funnel. Copy that is meant to introduce a consumer to your brand, for example, is not the same as ...

Effective sales copy drives engagement. But knowing how to write the kind of copy that does just that is another story. It’s not exactly rocket science, however. With just a little time, some elbow ...

Sales letters advertising your product can lead to a fat bank account or an empty wallet. The difference is how the letter is written. Writing sales copy takes practice and talent. As you become more ...

Clarity, not persuasion techniques or marketing jargon, is how you grab a prospect's attention. Three common mistakes to avoid: Writing copy that feels like the prospect is being sold to, corporate ...

Here are two of the things you need to do with an effective sales page online: You need to write a strong sales message. And you need to minimize the perception of risk. In other words, you need to ...

Discover the methods expert B2B marketers use to craft compelling sales copy that converts. Ideal for marketers, copywriters, and business owners. How to write ...

Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths. Though ...

Having a flair for writing is a big plus when developing marketing materials, but creativity only comes after you do your homework and crunch some numbers. Writing copy for ads, brochures, fliers and ...

“Send it,” said Kelsey, my fiancé. I pursed my lips. “It’s ready,” she said. I was writing an email, an article-submission pitch to Ginny Soskey, the former editor of the HubSpot Marketing Blog, one ...